A shopping cart is a piece of software that acts as an online store’s catalog and ordering process. Typically, a shopping cart is the interface between a company’s Web site and its deeper infrastructure, allowing consumers to select merchandise; review what they have selected; make necessary modifications or additions; and purchase the merchandise.
Shopping carts can be sold as independent pieces of software so companies can integrate them into their own unique online solution, or they can be offered as a feature from a service that will create and host a company’s eCommerce site.
eCommerce or shopping-cart navigation allows the reader to move through a purchase processes. It should be presented in a prominent position on every page, generally near the top or in the masthead. eCommerce navigation will include links such as “Shopping cart”, “Checkout,”, “Your Account”, and “Help”.
A number of surveys have shown that many people fail to complete online purchases. A key reason is that they find the process too complicated or too long. The need to simplify eCommerce purchase navigation cannot be over-emphasized.
The Shopping Cart Page
Each time the visitor adds something to his cart, you want to show him the contents of the shopping cart. In addition, you have already created a link that exists in each page that allows the visitor to go directly to his cart. The next step is to create that shopping cart page. In essence, this page is very similar to your spotlight items page, in fact that it uses a table that includes table headings, dynamic elements, and a repeat region behavior that lists all the items stored in the cart. In addition, the page gives the visitor the opportunity to change the quantity of an item and to remove items from the cart. The final feature is a link that begins the checkout process.
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